backcountry.com Sues Anyone Who Uses "Backcountry" in Name
 

I don't normally post political or philosophical comments on MB and avoid getting into spats with other. But this just pissed me off. Its just wrong!


Backcountry.com a year ago filed for trademarks protecting the word “backcountry” for all sorts of outdoor gear as the online retailer launched its first-ever branded jackets, skis and apparel. Now the e-commerce behemoth is suing small business owners who have trademarked the word “backcountry.”


https://coloradosun.com/2019/10/31/b...QVXdpYvZbZ7v_M

Oh my, this is just wrong. And the saddest thing is the lawyers getting rich over litigation....



Why the courts even entertain this sort of nonsense is beyond me.

Goats should sue them for using their likeness on their stickers.

They just went the way of amazon for me. Another retailer i dont use.

I can buy my gear from a hundred other places - will never buy from them again. Their Facebook page has hundreds of scathing comments - feel sorry for their employees, but they deserve to pay for this BS predatory behavior.

OK, this is total BS. I've been a customer and have bought a lot of gear from them over the years. I've just deleted the Steep and Cheap bookmark from my browser.

EDIT - just spoke with a rep at the company, and asked her to pass on my displeasure at this. She said she'll send an email address to send comments to management. In the meantime, their # is 800.409.4502

-AH

I reckon I won't be their customer anymore either. Oh well.


I also won't be using Geartrade either -- an affiliate company that they bought.



Steep and Cheap? Same thing.


Thanks for sharing this disappointing news.

Big Business BS
 

I hate seeing this, to me this is similar to trademarking "Breckenridge" or "Park City" by a certain ski area operator. Big business doing big business kinds of things.

Indeed, very disappointing. Instead of being a company that could use their potential to unite people around their love of the outdoors, they have chosen a corporate-driven "winner takes all no matter what the cost approach". All this at a time when there are lots of threats against outdoor access and other issues, they choose to go after other companies and cannibalize the other brands and any goodwill that could exist.

I just joined the Facebook Group "Boycott Backcountry.com"

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