Originally Posted by seantana
They're both TX companies, I wouldn't be surprised if the people behind RTIC were ex-YETI employees, or otherwise previously connected.
This was in the comments:
Owner of Innovagolf
Unlikely that the patent infringement angle will hold up in court, but certainly trade dress will....that is unless the rumors I hear are true that one of the brothers that founded Yeti has started Rtic as a way to knock themselves off..."create your competition" ala GM, Ford and Chrysler 50 odd years ago. Would be a brilliant strategy... make a killing knocking yourself off (c'mon these coolers cost about $50 to make in China) and get tons of press from a "law suit". We'll see how this shakes out, but I bet Yeti and Rtic are "mortal friends"