will be interesting to see how this turns out... - Mountain Buzz
 



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Old 05-03-2016   #1
 
Boise, Idaho
Paddling Since: 2005
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will be interesting to see how this turns out...

https://www.linkedin.com/pulse/case-...tic-john-drake

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Old 05-03-2016   #2
 
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SeaTown, NW
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I think they are the same company or somehow interconnected
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Old 05-03-2016   #3
 
Missoula, Montana
Paddling Since: 1992
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Originally Posted by nastysauce View Post
I think they are the same company or somehow interconnected
They're both TX companies, I wouldn't be surprised if the people behind RTIC were ex-YETI employees, or otherwise previously connected.
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Old 05-03-2016   #4
 
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Fort Fun, Colorado
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Originally Posted by seantana View Post
They're both TX companies, I wouldn't be surprised if the people behind RTIC were ex-YETI employees, or otherwise previously connected.
This was in the comments:

Tracy Jones
Owner of Innovagolf
Unlikely that the patent infringement angle will hold up in court, but certainly trade dress will....that is unless the rumors I hear are true that one of the brothers that founded Yeti has started Rtic as a way to knock themselves off..."create your competition" ala GM, Ford and Chrysler 50 odd years ago. Would be a brilliant strategy... make a killing knocking yourself off (c'mon these coolers cost about $50 to make in China) and get tons of press from a "law suit". We'll see how this shakes out, but I bet Yeti and Rtic are "mortal friends"
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