In one of the most harrowing projects of my grad school experience, I have found myself on a project analyzing the purchase of wedding dresses, of all things. Very manly, yes, I know. It's the 'booty beer' of school projects.
I need your help collecting responses to our survey.
WHETHER OR NOT YOU'RE MALE OR FEMALE, please click
And think about how you might approach your wedding (in general) and the factors that you & your fiance' will consider when (or if) the day comes that you're on the market for a wedding dress.
Male respondents are especially important to this survey! Because weddings are so female-driven, the male perspective is under-represented. Yes, they don't technically BUY wedding dresses (with the possible exception of Casper Mike, because we all know you're a bottom), they DO play key roles in financial expenditures elsewhere, which factors into how the wedding dress purchase is made.