Reading the article, I was struck by the similarity of the message between Bush and Obama.
I noted that Obama has an eloquence in phrasing that Bush did not. So in that sense, answering your question, I would say that it's the same message.
That notwithstanding, the believability factor is clearly on Obama's side for a variety of reasons, and that makes it new.
If spin didn't work, marketing wouldn't be a science, right?
"self-aggrandizing jackass" - it says it right on the label