First thing to do is know what Intrawest is. They are a resort development company, more into real estate than anything else. They are the Donald Trump of ski area development, and that is their goal in every deal they make; to develop, and they are good at it.
For Intrawest, it is all about the guest experience. When I say guest, I mean the family that is spending thousands on a 4 day vacation. The guest experience starts with research on the internet and ends with a flight out of town; so imagine everything you could possibly do to stand out from the competition during that time.
They took over Winter Park and buildings, lodges, and the same "brands" you see at all of their resorts popped up everywhwere. Some will see opportunity, and others will be pissed. The economy should benefit from it though.