Boardworks Surf Kicks Off Outdoor Retailer with their 2nd Annual Weber River Run - Mountain Buzz

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Old 08-23-2010   #1
Andy H.'s Avatar
Wheat Ridge, Colorado
Paddling Since: 1995
Join Date: Oct 2003
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Boardworks Surf Kicks Off Outdoor Retailer with their 2nd Annual Weber River Run

From our friends at Boardworks Surf:

Boardworks Surf Kicks Off Outdoor Retailer with their 2nd Annual Weber River Run

To begin their fourth consecutive show at Outdoor Retailer, Boardworks Surf hosted its’ Second Annual Weber River Run on stand up paddleboards. With the growing interest in SUP, especially in the Rockies region in the whitewater category, there could not have been a better way to launch into the show week. “Our Annual Weber River Run is a great opportunity to get our Boardworks team members, reps, dealers, friends of the family, and media people out on the river having a great time together on our Boardworks products. The trip really is an adventure for everyone, and at the end of the day the camaraderie it creates between everyone is priceless.” commented Phil Rainey, GM of Boardworks.

The Weber River Run is the perfect introduction to River SUP offering a variety of terrain with everything from flowing flat sections, rolling rock gardens, standing waves, and class 2 rapids. “It really has something for everyone. It is not too intimidating for newcomers and for more experienced paddlers there are plenty of obstacles and challenges to keep them entertained,” commented Gretchen Gamble. “I have to say it was the best thing I have done all year; a lot like the euphoric feeling you get from surfing except that the action is constant and the changing scenery is unreal.”

People from all over the country participated in this year’s Weber River Run. The C4 Waterman Hawaiian contingent was represented by Todd Bradley, Archie Kalepa, Dave Parmenter and Liam Wilmott. Boardworks Rockies sales reps Ryan Guay and Morgan Mason acted as guides and extreme fun instigators. Boardworks GM, Phil Rainey, Cal Sales Rep Ryan Mahoney, and Marketing Director Gretchen Gamble were in charge of logistics and media production. Bob Rief was along for the adventure. BW team members Matt Solomon and Donyelle Dewey both whitewater specialists as well as Charlie and Jenny MacArthur offered their expertise to many of the river “newbies”. Tim Truman, Mid West Sales, and Chris Curry, BW team member from North Carolina proved to be naturals in the river. John, William and Chris of North Distressed Mullet attended as well as Betsy and Bob Risner from GOYA, Tre from Summit Sports, and Chad from ESPN. Boardworks was honored to host many other industry friends as well; Colin McPhillips, Chuck Patterson, EJ, Rob Rojas, “Westy” Westenburg, Tracy Engleking, Jenny Holcomb, Barrett Tester, Kelly French and Mike Muir to name a few.

All in all, Boardworks hosted approximately 80 people for years river event and supplied its latest river SUP gear for everyone. This years new products on the river included the new SHUBU ‘show up & blow up” Inflatable SUPs and the full line of C4 Waterman Inflatable ISUPs, including the 12’6 River Runner which was the winning board of the Teva Games distance race and the new 10’6 Xtra Wide ISUP. Also debuting on its first river adventure was the C4 IMat, a 10’x 10’ inflatable mat which inspired all kinds of shenanigans and was found to be able to support up to ten standing paddlers and a pile of SUP boards down some hefty little rapids (see the video attachment) “The amazing thing is that a lot of the boards we brought along on the river were our floor samples for the tradeshow and we put them through the ringer; banging them on and over rocks, throwing them off bridges and in and out of the truck multiple times, and they still looked great for the show” said sales rep Ryan Mahoney.

Boardworks would like to thank all who attended the Second Annual Weber River Run and helped to make this years event an extremely fun and unforgettable adventure. We look forward to seeing everyone one on the river again next year. To check out Weber River Run video .

Nothing in the world is more yielding and gentle than water. Yet it has no equal for conquering the resistant and tough. The flexible can overcome the unbending; the soft can overcome the hard. - Lao Tse
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Old 08-24-2010   #2
bldrmorgan's Avatar
On the Highway, Colorado
Paddling Since: 2004
Join Date: Apr 2007
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Floating on that iMat was a ridiculous amount of fun. Not only from the floating, but the looks from all the drunk tubers as well....
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