I hate to tell you this, but there is a company called Nova that makes inflatables! Not to mention Novurania - a boat & coated fabric maker.
In Larry Laba's defense, being that he only started out making three sizes of inflatable canoes, he probably wasn't thinking of Glen's company when he named SOAR (somewhere on a river).
Going way back to the 1970's there was a high end audiophile gear maker called SOTA. When I first heard Whitewater Manufacturing use the acronym SOTAR I sort of wondered if they got the idea from them.