It seems like, before we run off and flay coors for being exactly how a big corp will act by default, we should likely try a dialogue first. I am no great fan of coors and their lobbying efforts. That said, they deserve a chance at being a good community player, and starting up a smear campaign before exhausting some basic options will not help. Patty sounds like a good resource for one since there's an existing relationship there. And, if they fail to respond.. smear away.
On the river, I can abandon who I am and what I've done. However brief it lasts, while on the river I am nothing important and everything insignificant. I am flotsam, and happy to be so.