Over the past 5 years, AW's expenses have exceeded their revenue 3 times.
Out of an estimated 100,000 active whitewater paddlers nationwide, there are about 6,400 AW active members. By contrast there are 48,000 members of the ACA (American Canoe Association).
In 2004, 50% of AW's revenue was from memberships and contributions.
If AW can increase active memberships by attracting support of a higher % of active paddlers, this will go a long way to help AW maintain their existing level of service to the river community.
If you're not a member, for $35 per year you can join the 6,400 of us who believe in and support AW. Please take 5 minutes and a few bucks and join AW today at http://www.americanwhitewater.org/membership/
If you are a member of Pikes Peak Whitewater, CWWA, Pueblo Paddlers or other CO paddling club listed at http://www.americanwhitewater.org/affiliates/
you qualify for an affiliate club discount of $10.