I doubt really trust anyone who thinks they are just one name. Disrespectful to the elders.
But if he pulls this off I would try to run it while the thing is up, just for the sheer weirdness of it. Drop a couple of Owsleys best and go for the interactive art ride down the rabbit hole.
I like that he thinks in that scale but to think you can improve on vast swaths of nature ( never been on this stretch so can speak to that) with the addition of some material or orange, or banners or something. Like putting a maraschino cherry on top of killer, organic, home made ice cream Sundae and saying "look what I created".