So back in the day we provided beer for our customers. That doesn't work in today's business model.
Only job I have had where drinking was a requirement of the job.
Passengers drank, guides drank, all day every day.
No accidents leading to injury, no upset passengers (well, there was the pastor's daughter from Baton Rouge, but she didn't like the food either). If someone was getting too familiar with the drink cooler we pulled them back. Well, sometimes we pulled them back. OK, so we didn't pull them back, just made sure our beer supply was still good.
Zero tolerance for guides; one tipsy moment and they were on the beach, permanently. Well sometimes we put them on the beach. OK, so we didn't put them on the beach. It worked out.
And when we hit camp the "Whammo can" was in evidence.
We didn't make a deal about it, and it worked out.
Marketing based on "Whammo" breaks?
Genius or a model for litigation.
Time will tell.