Most know I sell hand paddles, and I am constantly ask what is the pro deal. This is often by Class III boaters at best that have never hand paddled. Pro deals, and deals in general are to help companies market their product, and with the right boater I would give a pro-deal. The problem is everyone thinks they are Evan Garcia, and thinks they should pay below wholesale on new gear. I think that is absurd. I am a strong supporter of local shops as long as they are polite. I have talked with 4Corners many times, and even purchased my Sweet Rocker Full Face from them. It was on sale, and I paid around $250 shipping, and everything. I would give them my business any day. I am sure if you have an issue they would try to help you with it. Instead people think they should by pass common decency, and post on here. You have no idea how much time goes into a shop. Think about the hours of sitting there with no business, the amount of power used, paying others to sit there when business is slow, and rent. A few $9 noseplugs do not pay the bills. I bet kayak manufactures can build a kayak for around $300 then they have a mark up, then shipping, and then the shop marks up. Why? Because you can't sell stuff for what you make or buy it for. As a manufacture of hand paddles I sell at retail price regardless. You can either pay retail through me or retail through a shop. People get mad at me for not giving them deals, but it is hard enough with over head to continue to stay in business. Plus I can't undercut my dealers, because they have to make money as well. Maybe you should take a business or an economics class.