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Old 08-03-2008   #1
Stevie's Avatar
Montrose, Colorado
Paddling Since: 2003
Join Date: Jun 2007
Posts: 18
Schlitz Comeback

I research news for a living. Now for your reading pleasure:

Summary Box: Schlitz makes nostalgic comeback -

Summary Box: Schlitz makes nostalgic comeback
By The Associated Press 08.01.08

THE BEER: Schlitz, known as "The Beer That Made Milwaukee Famous" was
once the world's best-selling brew. But after recipe changes and snafus
- like floaters in the beer - it fell from the top slot and the old
formula was gone by the 1970s.

THE HISTORY: August Krug opened a brewery in 1849 and his bookkeeper,
Joseph Schlitz, took over after his death. The pilsner they brewed
became known as Schlitz a few years later. The company was family-run
until the 1970s. It was sold to Stroh Brewery Co. in 1982, which sold
the brand to Pabst Brewing Co. in 1999.

THE RETURN: Pabst recreated the old formula using notes and interviews
with former brewmasters. The beer is now back in Milwaukee, reminding
customers of the days when the city was the U.S. beer capital. It is
selling well but is available in just a few cities.

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Old 08-03-2008   #2
Droboat's Avatar
Wild Wild West, Colorado
Join Date: May 2008
Posts: 214
Bud Crossover

Great article. Unfortunately, it is skewed toward the Forbes bias for keeping the lemonade stand capitalism mythology alive. Gotta hand it to Pabst for exploiting a market vacuum via buyouts and branding:
"In response to the many inquires we have received regarding the acquisition of Anheuser Busch by InBev:

"No doubt, the AB-InBev combination will create a formidable competitor. And it is true, Pabst Brewing Company will be the last of the famous iconic U.S. brewers to be fully independent and American-owned. Most of our brands (Pabst, Schlitz, Stroh, Schaefer, Rainier, Olympia, and others) have been around since the 1800ís. However, this combination will have no impact on our mission to create and brew the best beers in the industry."


Caution, visiting this site may dash any last, irrational hopes of local, cheap, weakass daybeer:
Pabst Brewing Co.

It did mine. Will look into microbrew with waterback.
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