The piece has quite a bit of snowboarding. Those nice couloir lines are all rode on splitboards. Ya, no urban action which I dig too because I grew up skateboarding, but there really is no comparison between dropping in on a high elevation, walled in, balls in your mouth chute and sessioning a rail at the local junior high.
Plus Flylow gear is made for harsh mountain environments and all you really need for the afternoon rail jam is a hoodie and some Burton cargos from Sniagrab. They're just marketing to a different culture... although some significant crossover in these cultures has developed over the last ten years a la Marc Frank. Especially as the young hoodies have aged into freeriders like myself I guess.
Cub boater: "What do the spiders mean?" Old fart boater: "Trust your intuition." CRCII