great idea for a site! google sucks when it comes to searching whitewater related topics. typically when i'm looking for beta on a creek i have to search several pages back to find a blog or website with the proper info.
keep in mind that for many (less known) runs, blogs currently provide the best info. i would update your site with as many whitewater blogs as possible. todd gilman's blog T h e R a n g e L i f e
is a great resource for pac NW runs. gorgehits.com is good too. professorpaddle.com
not sure if i'm on the same wavelength here, but for example: when i type "dipper creek" into your search engine, i get a few sites but nothing related to the run itself. T h e R a n g e L i f e
should be on the first page as well as coloradokayak.blogspot and the vimeo and youtube links. sites with the most relevant data for the run.
coloradokayaking.com does not show up for some of the searches
just a few to check out
gear is easy to find... run info, not always. people blog about everything these days and sometimes the blogs are the best ways to find new runs.