This is probably an example of the new wave of advertising that is sweeping the country. It's the personal approach that sounds as if it is not coming from the manufacturer when it probably is. Beware....
Ah yes, the "Testimonial". Advertisers know that traditional advertising models are so diluted by the bombardment of messages we get all the time, so they turn to the PR approach to backdoor consumers (figuratively, of course). I'll admit that it raised suspicions with me too, but I'm in marketing, so bullshit's my specialty.
Now, I'm not saying that's what kurfothich was doing- he might be just pumped about the boat, and that's great. But I tend to believe that more often than not it's the paddler that's making the boat look good. One of the best paddlers I know won't paddle anything but a Diablo. On the flip side, I think my creeking has vastly improved since I bought my <<MANUFACTURER'S BRAND DELETED>>