Not sure if anyone has seen this on the Jackson site... if you don't look VERY closely you don't see what is really going on here.
Look at the still, then click on the link (it opens bigger then if you watch it on the site) and you will see what's happening.
Throwing your paddle, a full airscrew, landing it no handed, slamming up in the foam pile of a 12 foot standing wave, then catching your paddle.
A bit hokey yes, but I rode that wave and there is no way in hell I would ever let go of my paddle. The back wash of these rapids can be IVish just to get to the side of the river let alone with out a paddle and potentially upside down. Not me...