Yeah, I love this race. This was the only event I drove up to see this year. I am always surprised I don't see more people there.
Suggestions--there is a lot of down time in this race. To keep the audience fired up, get a generator down there and have a band play during all the "in-between" stuff. That would really help with the non-boater attendance too, as they may not find watching Driscoll getting worked in the hole to be as entertaining as I do (just kiddin buddy).
Also, NB should add a beer tent up there for the event.
Finally, chicks in bikinis. Then you can change the name to the Quad B Challenge--Boatin, Beer, Bands, and Bitches.