As a paddler I make significant effort to support sponsors of worthwhile events. We can all attest to the communities that exist inside of the paddling world, and though not always totally harmonious, we do tend to support one another. Quality businesses (ESPECIALLY BEER) included.
Would I have bought BRAND X gear anyway? Probably, but it is easier when they sponsor quality whitewater events.
but can you see its opposition | comes a-rising up sometimes | that it's dreadful and position | comes blacking in my mind | ....and then I see a darkness