Thanks for pushing the shop. Miser's demise has a lot to do with catagories they were selling and the compition from Big Box stores and internet clearing houses like Ebay.
If you like to shop at local stores, put more pressure on the reps to not open up big box stores with specialty goods. Plus, there are too many dealers in the same area. How many kayak shops are there in the state of Colorado? The number of dealers does not increase the number of sales. It's the number of shoppers that drives business.
The kayak industry has different margins than say the clothing industry. Did you know that store like Norstrom can choose their margins based on what packaging they choose? It's true they pick margins from 50-400%. The kayak industry is based on 40% margins, but that would be in a perfect world. What the manufactures have on paper and reality are two different things. That 40% doesn't include shipping, wrapping, and fuel surplus charges. Those charges are paid for by the dealers. So, the realistic margins are closer to 20+%. So, you can see those end of year sales are not money makers. They are there to make sure we don't lose money on every boat.
The sad fact is that Miser is not honering their gift cards, because they are out of business. Holding on to store credits is a gamble.
Confluence Kayaks will help out the local crew as much as we can. If you are holding a Mountain Miser gift card we will give you 10% Off your next purchase (sorry, does Not include boats). New 2006 goods are showing up every day.
I love to dance, but who needs the music- It throws me off.