This reminds me of something I read Scott Lindgren talking about that I totally agree with and this seems to emphasize. He said there was a junction where mainstream kayaking competitions could have been taken towards playboating tricks on large wave features and creekboating competitions and accomplishments, but instead focused most of its attention on technical tricks in small holes. You could argue that some of that emphasis has changed in recent years (I think it has), but regardless, his point was that it's the former types of events that really showcase what's exciting about kayaking and will get outsiders and even other kayakers interested in it.
This video is case in point. There's no doubt that the skills involved require a lifetime of practice and unique talent, yet the casual onlooker, watching a recording breaking ride, would likely just pause for a few moments and then continue on their way. Even passionate boaters who aren't into dialing in technical hole tricks will find it hard to get very excited about watching this. Photos of Dane getting like 15+ feet of air off a monster wave in Canada however, is a hell of a thing to watch. This sounds like a cool accomplishment, I find it amazing what Dane's accomplishing as a paddler, but if someone hadn't told me, I wouldn't have been able to tell you that there's something particularly amazing about this ride in comparison to others on the pro boating circuit.
Lastly, I feel like someone should point out that people who like to publicly ridicule Dane because they think he talks funny or seems socially awkward are acting like total pricks. At least pretend you've matured since junior high.