I've thought about this as a potential business model- in fact, Some european companies already do this with some durable goods (washing machines, etc). Here's the model:
You "lease" your creeker at a premium price (let's say, $1200). For a period of three years, any non-warranty damage is covered by the lease- you can have any part (hull, seat, etc) replaced by the manufacturer at
cost if the damage isn't covered under the warranty. So if you crack your hull every year, you can get a new hull from Dagger for a few hundred dollars plus shipping. At the end of the lease period, you have a "trade-in" window for a newer model at a pre-set trade in value (let's say $350). If you trade it in earlier, the trade-in value is a little more -manufactuers canwork with dealers on this so the used boats can be sold at a profit. You get the newest model creeker with a brand-new lease coverage.
Benefits to the User:
* You have a guaranty on workmanship, plus a easy way to upkeep the boat you're used to.
* If you're a Colorado mank master or rock-splatting fool, you can charge with impunity- a mid-season expense of a new hull at cost is easier to take than $900+
* You can recycle the old boat
Benefits to the Manufacturer:
* They have the ability to keep a customer for life- increased brand loyalties
* Those brand loyalties lead to better retail relationships
* Increased administrative costs are covered in the original boat costs.
* They reduce the customer service wrangling over folks that abuse their equipment
*They can recycle the old boat
It would pretty east to run a pricing analysis on this model, based on sales, returns, warranties, and inventory costs. What are your thoughts?
This company 'closes the loop' with carpet- for those interested, check this out:
http://www.fastcompany.com/online/14/sustaing.html