Here is what Coors has to say:
Thanks for your e-mail about the waterfall on the Coors cans and labels.. We are always interested in hearing from our consumers.
There are two waterfalls. The picture of the first waterfall was taken in 1937. The waterfall is located at Fish Creek Falls, near Steamboat Springs, CO. It is referred to as a "rabbit" waterfall. The shape of the waterfall depicts a rabbit.
In 1978, when Coors Light was introduced, another waterfall was chosen. It is called "Milton Falls", located at Bogan Flats, near Marble, Colorado. It is the waterfall that is currently on our cans.
If you have other questions or comments, William, please contact us again either by e-mail at coors.com or by calling the Consumer Information Center Hotline: 1-800-642-6116. We are available weekdays from 8 a.m. to 5 p.m. Mountain Time, and the staff will welcome your comments.
Ana Maria Paez
Consumer Information Representative